The relevance for product- or company specific search engine optimization for facebook Fanpages is increasing significantly. The reason is not only the rising number of the facebook users- it is the rapid rising time the user spend on facebook. There are a lot of different applications and connections that speed up this fact.

Your optimized Facebook Fanpage is able to increase your websites´ or online- shops´ traffic.

The fallowing article shows a introduction through the fundamental procedure of SEO for Facebook Fanpages.

We differentiate between Onpage and Offpage SEO.

1. SEO for Facebook-Fanpages: Normally the Facebook published Links are "nofollow". But by generating static FBML- pages it is possible to generate "dofollow"-Links.

For example by creating a presell page you can improve the finding of your facebook site over facebook and the www. The linking from facebook to seperate websites is a relvant key for search engine optimization. Linking is possible in several blocks:

- "Over box"

- "Info tab"

- "Exisiting FBmL-Tabs"

- "new FBML Tabs"

- "bulletin board"

- "discussion forum"

Further factors for Facebook SEO- analog to "conventional seo"- are the keyword density and the content.

The first step for building up your fanpage consists of finding the right name. Once reached 25 fans for your fanpage you are allowed of building a vanity url. But careful: In retrospect it isn´t possible to change the vanity url.

Another tip: Under SEO- aspects it´s reasonable to bring under the keywords in your url- but under facebook legal and usability aspects it can be a great fault (www.yourshop-hair-cutting-in-dublin)!

Further Opportunities to create content: Content isn´t only important for exact information- the main advantage can be seen in the integration of the keywords. Content and keywords can be placed over the box, under the logo, in existing and new tabs and on the buletin board.

The more "like´s" your fanpage gets the higher visibility you get. So look for communication and interaction with your fans.

Extern Linkbuilding is a probate agent for supporting your facebook page.

2. Facebook-Search:Basically there are different existing ranking-factors for the different search-modes on Facebook.

To take it easy, we constantate, that the status of the persons is more relevant than the containing keywords.