About 500 million users make Facebook –beside search engines- to one of the biggest advertising rostrum in web. Not only private persons have the possibility to represent themselves in social web, but also for enterprise the engagement is an important question.

To represent the own company in social web, the best option is to create a Facebook Fanpage. A Facebook Fanpage is the best opportunity to present the company, their services and their staff member.

Below we describe the main features of creating a Facebook Fanpage.

In the first step we create a Facebook Fanpage without a profile. Already the choice of the name is an important factor, because you have no chance of changing in retrospect. At best the name should contain the keyword… the chance to be found increases.