Magento background information

Magento E-Commerce

The magento Webshop was developed by the american enterprise varien in 2007. Magento is a totally new development, which is based and designed on the powerful Zend Framework. This affords increments and indivdual alignment can be offered quick and cost-efficient for an effective e-commerce.

GNU General Public License provides this software. Nowadays you can`t imagine economy without open source. A study of the EU anticipares a quota of 32% for open source softwares in 2010 and approves the advancement of open source.

There are reasons for this success. More and more enterprises and household are persuaded of the advantages of open source. Magento gets an award for the “Best Newcomer” at the SourceForge.net Community Choice Awards in 2008 and nowaday it’s the fastest growing e-commerce stage in the world.

Magento Statistiken
Magento Statistiken

Magento technology

Magento technology

 

The usability for user and customer of the webshop and the functonality of the technical basics are the prinipal advantages of the Magento technology. Already the basic model gives a huge range of functions, which normal are only integrated in expencive enterprise shopsystems. Continual advancement of the system and whose and extensibility make sure that Magento is always on actual level. Further advantages of magento are the high flexibility and scalability, individual adaptability, modular architecture and the possibilities of analysis.

 

Usability of Magento

 

Especially the usability of Magento and the focus on products are conclusive. The Magento-system guides the user threw the shop step by step. The so called wish list function offers the customer to mark and organize their favorite products. Another ease is the very intelligent product search function.

 

Magento offers advantages not only for customers, shop owner also prefer of the system. So the integrated Newsletter Modul helps to inform all users about important informations. The allocation of several payment options, variable tax rates and the definition of seperate customer kategories can simplify the customer order vast. Individual design temlates of the system can be integrated very easy because of the high adaptability with the effect of  an individual face of the webshop. Another advantage of the magento technology is the modular body, because of partition between design and functions adaptions in of the webshop can be made to every time without impacting the core process of the system. Therewith Magento is updatable at any time. Furthermore Magento offers a special technical preparation for Search Engine Optimization (SEO) – a basic assumption for a successful webshop.

 

Technical basics of Magento

 

Magento uses the computer language PHP and the data base MySQL. Other data bases like PosgreSQL and Oracle can be used when you adjust corresponding interfaces. The Magento technology is beased on the object oriented Zame Framework. The aim of the object oriented development is – to build soft transition between the phrases of progress, a modular structure and easy expandable, reusable and completely concepted source codes. The Model-View-Controller-Prinicple is the basic for zhis magento technology. In line with the object oriented development, business logic and presentation level can be detached.