Beside the current practices of the search engine marketing and the search engine optimization marks the area of the social media marketing another elemental area of the social web marketing. Thereby it goes mainly about the communication with the potential client. The address is mostly carried out on uncontrolled extern platforms like Facebook, Studivz, Twitter or in blogs or communities. Which investment should be in which channel requires a detailed analysis of the aims. With our consultation for social media in general and the social media marketing in detail we help you to assure the success of your platform and sustain the client communication and –attachment. Your clients increasingly expect the presence in web 2.0. As per the study “Cone Business in Social Media Study” of the year 2008, say 60% of the respondents already interact with companies through social software in web 2.0. 93% have the conviction that the companies should be present in web 2.0 and 85% want to communicate through the social web. The trend is clear and you are questioned to move closer to the community of more than 500 million active users of social media (Facebook >400 Mio, Studivz >26 Mio, …). You can ask us, how to reach your target audience with social media marketing on the best way.